Beneteau and Lagoon Catamarans have been awarded several prizes at the 2022 Asian Marine & Boating Award Ceremony, which took place on 16 September in Shanghai, China.

The event aims to give credit to those brands that have shown achievements over the past year by offering three award opportunities: The Boat Industry Brand Annual Award, Watersports Promotion Annual Award and Environmental Pioneer Annual Award.

Hosted by the committee of China Shanghai International Boat Show, the gala dinner brought together a diverse group of nautical leaders including boat brands, manufacturers, industry professionals, media and so on.

Beneteau won a double accolade at the ceremony — The Boat Industry Brand Annual Award and Watersports Promotion Annual Award.

The panel of jurors said it chose to honour Beneteau with The Boat Industry Brand Annual Award to recognise its contribution to the naval industry in China market. Starting from 2005, the brand has put a great attention in Asia Pacific market by setting a regional office which was firstly located in Shanghai, and then relocated to Hong Kong. This initiative has also resulted in an extensive dealer network in the region, enabling a higher service coverage to final customers. Currently, there are six dealers in China, covering all the major coastal cities, such as Hong Kong, Shenzhen, Sanya, Shanghai, Qingdao and Dalian.

When announcing Beneteau as recipient of the Watersports Promotion Annual Award, the organisers said they hope to encourage brands that have constantly shown efforts in elevating the watersports lifestyle in China market. Judges said that “active participation in boat shows, constant communication of new launches, keen support in sailing events, like China Cup, Beneteau Cup, have been the key for Beneteau to gain this award”.

Beneteau says it will continue to invest in marketing activities, including the Beneteau Cup, which will soon be held in Hong Kong on 29-30 October 2022, owners’ rendezvous and fishing contests designed to uplift the sailing lifestyle of the region.

“I would like to thank the organizers of CIBS for supporting us and the industry,” says Erwan Her, Beneteau Sales Director, Asia Pacific. And of course all our owners for being in the adventure. From fishing contests to sailing regattas, Beneteau and its partners are always committed to finding new ways to entertain and promote the yachting culture.”

Lagoon Catamarans was awarded the Environmental Pioneer Annual Award, which was a new award for this year’s event. The jurors said they were deeply impressed by Lagoon Catamarans for its use of new sustainable raw materials. Over the years, the brand claims to have been undertaking various moves in minimising negative impacts to the marine environment, from sourcing, product design, and production to communication activities.

To that end, the new Lagoon 51 is built using eco-sourced raw materials with wood from FSC-certified forests and upholstery from recycled materials.

The eco-responsible solutions are also available on board thanks to the heavy investment for hybrid propulsion solutions and XXL-sized solar panels on the coachroof of Lagoon 51, delivering almost 3,000 Watts of energy for the onboard service needs.

Green production for Lagoon Catamarans is ensured as the brand’s two production facilities in France are certified with ISO 9001, ISO 50001 and ISO 14001, ensuring efficient use of energy and careful waste management.

“We would like to thank you so much for this recognition because sustainability is a great cause that Lagoon has been pursuing. We are pushing hard to reduce our footprint on the planet and this award means we are on the right path,” says Guillaume Andrebe, Lagoon Sales Director, Asia Pacific.


Source: Asia-Pacific Boating

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